G-Biosports and its Product Assignment Example | Topics and Well Written Essays - 1000 words

G-Biosports and its Product - Assignment Example Even though the product had been contaminated by unknown factors and substances, the risk to the overall healthy adult consumer was very low. Though it was noted that risks to an immune-compromised adult would be slightly higher, the overall risk to the public was placed as ‘low’. The decision to inform the customer, rather than recall the product, was made on the basis of not only the threat to the consumer but a threat to the company and its business reputation. It was decided that, in informing the customer and allowing them to make their own choices through the information presented, the customer could choose for themselves whether to take the low risk of being exposed to the contaminants or cease using the product, rather than possibly panic and risk losing all faith of the customer through a blaring market recall. Though G-Biosports would undoubtedly lose some faith with the customer through the process, causing a market-wide panic would have a far greater impact a nd consequences in the long run than simply telling the consumers what had happened and leaving the choice up to them. However, in the area of the international market, which was the second part of the simulation, the decision was made to destroy all product rather than distributing it to the international market consumers for consumption. This decision was made on the basis of holding the company to the standards of safety mandated by the USA and choosing not to allow the product to be sold in a country where the safety standards would be less than, or different to, the USA. Though the cost to the company would be great, as the destroyed product would be taken from company costs, it was felt that it was better to deal with such costs than to risk a lawsuit in an area where a customer might have had adverse effects from consuming the contaminated product. It was also noted that while the company would lose money in destroying the product.